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Jumping on the extra media attention the newspaper contests elicited, frolic organizers decided to include yet another event just for them: the “Inter-City Beauty” contest to be held September 7th.
It was judged on 50 percent audience applause and 50 percent judges’ decision after a day of mingling with the contestants, and a final appearance on stage.
With no rule barring her participation, she finished as a runner up.
But her inclusion fueled the fire started by women’s and religious groups against the competition as lacking in decorum.
Established in 1921 by local Atlantic City businessmen as a way to extend the summer season, The Miss America Organization has since grown to become one of the most recognizable household names in America.
Miss America remains a role model to young and old alike.
Riding on a wave of popularity from the previous day, Margaret Gorman won this event, too.The event had become so big, results of the prize-winners were later aired nationwide via radio.Although never before seen as a problem, concern arose over the fact that a leading contender for the “Miss” America title was a married woman.Once there, frolic organizers placed the young women in an “Inter-City Beauty” contest in which the judging was largely based on their general appeal in appearance, personality, conversations with the judges, and interactions with the crowds.In order to build hype, the women were later put in the running for the Golden Mermaid trophy given to “The Most Beautiful Bathing Girl in America.” Margaret Gorman swept both events.
She would also win a trophy for her appeance in the Boardwalk Parade noting her popularity with the crowds of parade-goers.